Variable Data Printing and 1:1 Marketing

Achieve significantly higher response rates to your direct mail campaigns utilizing 1:1 Marketing techniques. How? By taking advantage of the latest in variable data printing technology.

Variable Data Printing (VDP) is a revolutionary digital printing process that allows you to customize the content of your documents, making them more relevant to your audience. Every document in a print run can be different. And the content that changes is not limited to text or black ink—full color graphics and text can be changed on the fly based on logic that you control. The possibilities for targeting your messages to your customers and prospects are endless. With VDP you can:

Improved ROI

The real reason that marketers are so excited about the ability to vary content is that the more relevant a message is to each reader, the higher the response rate is. And the higher the response rate, the greater the return on your investment. Well-crafted campaigns often see response rates more than 5 times greater than that of their static counterparts, making the 2% rule a humorous vestige of the past.

Fewer Printed Pages

The benefits are not limited to improved response. Customizing content often allows you to eliminate longer, generalized documents in favor of shorter, more specific ones. Short color runs may be totally digital. Longer runs might be printed offset, then personalized digitally. EBSCO Media, with its ability to produce both offset and digital print, is ideally suited to help you examine your print strategy for savings opportunities.

Let Us Teach You How

If the concepts and processes are new to you, don’t worry. We’re here to help. Our marketing, design and IT staff can get you on your way to 1:1 marketing success.